Business communication writing Assignment Example | Topics and Well Written Essays - 500 words

Business communication writing - Assignment Example Therefore, issues affecting customer loyalty must be handled with all the sobriety and attention that it deserves. Having deliberated through all your views, I think that we should sell through the remaining conventional wipes and not order new ones. This is because clearing our shelves completely as we wait for the newly formulated baby wipes will not only cause of loss of revenue. Where will we take all the conventional baby wipes that we have? We cannot just remove them and stash them away somewhere. The damage is already done with our customers’ loyalty, so the best thing is to make things right by not losing more customers as well as revenue. Secondly, clearing our shelf space all at once may make us lose our shelf space. Our competitors are looking for any slight opportunity to take advantage of any slip-up that might befall us. Therefore, if they notice our shelves are clear, they may find a way of taking our shelf space and even some of our loyal customers. The stock of conventional wipes that we have currently can last for a short period of time leading to sixty to ninety days loss of shelf space. In order to prevent this long period of shelf loss, we will pump more funds to into the research to ensure that the formula is arrived at within the shortest time possible. I have already talked with Martin Wolf and he reassured me that he will work extra hard with his team to ensure that we have the formula within fifty days. We will hire additional staff on contract basis to help him work day and night to ensure that the formula is a success. I am optimistic that by the time our customers will start experiencing the pinch of our dry shelves, we will have natural baby wipes back on our shelves. The buck now lies with the marketing team since they have a hard task of reassuring our customers that we have not changed on the promise we made to them. The marketing team will roll out a campaign to market the new natural baby wipes